Online store
Get a working online store with your products, your branding and your own web address — without hiring a developer or paying for hosting.
Read more Built for businesses in Nigeria
Build your store.
Sell everywhere.
SellTrove gives Nigerian businesses the tools to sell online, manage orders, track inventory, reach customers and grow — all from one platform.
No setup fee · Start free · Upgrade when you grow
SF
Bag · 2
NEW COLLECTIONStyle that moves
with you.
with you.
Aero Knit Set₦45,000
Urban Sneaker₦68,000
Mini Crossbody₦29,500
New order₦185,000 · Paid
Sales this month+28.4%
₦2.84mONE PLATFORM FORStorefrontsSocial sellingOrdersInventoryMarketplaceGrowth
More than an online store
Products, orders, stock, payments and customers share one set of records — so they never tell you two different things about the same sale.
Products & catalogue
Add a product once. It powers your store, your marketplace listing and the links you share — with one price and one stock count behind all of them.
Read moreInventory
Stock counts that move when you sell, receive or return — so the item on your store is the item in your shop.
Read morePayments
Card, bank transfer and USSD through licensed Nigerian payment providers — settled to your own bank account, with every transaction tied to its order.
Read moreAnalytics
Sales, best sellers, repeat-customer rate and where your orders come from — reported clearly enough to act on.
Read moreSellTrove Ads
Promote a product on the SellTrove Marketplace with a budget you set. Clearly labelled as sponsored, ranked alongside organic results rather than on top of them.
Read moreGetting started
From idea to first sale without the complexity.
Set your business up once. Sell through your own store, through the channels you already use, and — when you are ready — the SellTrove Marketplace.
01
Create your business
Tell us about your business and choose your store address.
02
Add your products
Upload products, prices, images, variants and stock in minutes.
03
Start selling
Connect payments, set delivery, and share your store everywhere.
Your store is your starting point. The marketplace is your next audience.
A storefront reaches the people you already have. Eligible products can also appear on the SellTrove Marketplace, where customers arrive looking for something to buy.
Organic discoverySellTrove PicksSponsored products
How the marketplace worksSellTrove MarketplaceFor you · Lagos
Search products, stores and categories
SPONSOREDStudio Leather Tote₦58,000
SELLTROVE PICKAura Sneaker₦72,000
MARKETPLACES25 Ultra₦1.48m
MARKETPLACEGlow Body Set₦24,000
Built around how your trade actually sells
A fashion label tracking sizes and an electronics retailer tracking warranties need the same platform to behave quite differently.
Start free. Pay when it is earning.
Three plans in naira. No setup fee, no contract, and no charge to try it.
Free₦0Start selling
Basic₦7,500/moGrow your business
Premium₦20,000/moScale your business
Everything you need to know before you start.
More detail on pricing and the marketplace.
No. SellTrove gives your business a working storefront on its own address the day you create it. You can connect a domain you own later.
Yes. Marketplace listing is available on every plan, including Free. Paid advertising is separate and optional.
Yes. Send a product link or a payment link into the conversation. The sale creates a real order against the same stock count your storefront uses.
Card, bank transfer or USSD in naira, processed by licensed Nigerian payment providers and settled to your own bank account.
Yes. Start free, move to Basic or Premium whenever the business needs more, and nothing is lost if you move back down.
Put your business online today.
Start on the free plan. Build your store, make your first sale, grow from there.